NIKE
Virtual Benefits Fair
↝ VIRTUAL EVENT
↝ BRAND COMMUNICATION
↝ SHOW GRAPHICS
Context
The NIKE Virtual Benefits Fair was a digital internal event focused on health benefits and employee-related topics.
The event required a clear visual framework to guide audiences through different content segments in a virtual setting.
Motion Idea
The visual approach was colourful and activating, designed to match both the event context and Nike’s brand language.
Motion was used to create energy and orientation without overpowering the content, supporting the event flow while remaining clearly aligned with the brand.
Colourful visuals meet smooth animations
Execution
The task included the development of a show graphics package consisting of intro and outro sequences, lower thirds and a poster.
All elements were designed to work consistently across the virtual event environment and to integrate seamlessly into Nike’s established visual system.
Impact
The motion graphics provided a cohesive visual layer throughout the event, connecting individual segments and supporting a clear, engaging digital experience.
The result was a virtual event environment that felt active, structured and unmistakably Nike.
CREDITS
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Client:
Brandlive Studios
↝
Brand:
NIKE
↝
Creative Direction:
Saira Mathew
↝
Animation Concept + Production:
THIS IS Y Studio
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