REWE GROUP
A new look. A shared rhythm.
↝ MOTION BRANDING
↝ BRAND FILM
↝ MOTION BRANDING SYSTEM
Context
REWE Group is one of Europe’s leading retail and tourism groups, with brands that reach millions of people every day.
A new corporate design marks the next chapter for the group and introduces a new way for the brand to move.
The Brief
Translate the new corporate design into motion. Clear, approachable and full of life.
Building on the agency’s designs and initial script, the task was to develop a shared motion language for the brand animation and a reusable set of brand assets.
The balance mattered: calm without feeling static, dynamic without feeling rushed. Movement that reflects the clarity of the design and feels human.
Many elements. One coherent story.
The Brand Animation
The new identity brings together many elements. Our task was to connect them in a narrative that makes the design easy to understand and engaging to explore.
Working from the agency’s initial script, we developed how that story unfolds in motion. Historical references provide context, while footage of real employees brings warmth and personality. Insights into the design process reveal the thinking behind the new visual language.
Typography, icons and key design principles lead into practical applications. Website layouts, social media examples and mockups show how the elements work together. Calm pacing and purposeful transitions connect each part, giving the story energy and room to breathe.
A shared language. Ready to use.
The Motion Toolkit
Developed alongside the brand animation, the motion toolkit carries the same approach into everyday communication. Intros, outros, logo animation and lower thirds give future content a consistent rhythm and a recognisable connection to the new identity.
Based on the agency’s designs, we developed animation proposals that balance clarity with movement - calm and deliberate, without feeling static. The assets work across landscape and portrait formats.
An editable After Effects template brings the toolkit together, with controls for text and approved brand colours. Accompanying documentation explains how to adapt and export the assets, supporting both external film productions and in-house teams with After Effects experience.
Credits
Client:
REWE GROUP
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Agency:
Jörn Beyer Studio
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Creative Lead:
Jörn Beyer
Projet Management:
Patrick Krug
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Animation Production:
THIS IS Y
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Producing:
Nikola Stahl
Animation:
Silke Sieler, Tim Hilbrand
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Sound:
Michael Fakesch
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